12 Stones Logo

Adobe Illustrator


A power couple, who are starting their own business together, were wanting a logo to stand apart from the typical crossfit logos that are currently out there.

Date: February 2018
Completion Time: One Month
Objectives: Strong but non-aggressive, well-balanced, neither too masculine nor too feminine, broken into 12 pieces unified as one, the letter "S" as water wrapping around central stone
Tools: Adobe Illustrator